Article

Old School vs New School Workshop

David Boehm speaking about the differences between old school and new school gentlemen's clubs.

I started in this business in 1979 as a barback in a club in upstate New York. I was brought up old school, and I believe that some old school philosophies still work. A mentor of mine is Michael J. Peter. Michael taught me the style of old-school operation, which is, it’s not the “customer”; it is the “guest.” We all need to take the word “customer” and stop using it. We need to treat these people as guests, and you need get your staff on board with that as well as your entertainers.

You don’t have to reinvent the wheel, all you have to do is polish the wheel. And it starts from within. For example, when was it okay to walk into a club and see half of the entertainers on their cell phones? Where is the seduction there? I want to walk into a club see a girl and think, “Wow, she is beautiful.” "I went into a club last night and saw a room of at least 100 “Stepford” dancers; no personality, nothing. I say before we go new school vs. old school, we fix from within. We get the wheel to turn properly. It’s nothing extreme, really. But when did cell phones and nose piercings and smoking cigarettes on the floor become acceptable? I think we all dropped the ball."

Or how about this: I’ll walk into a club and a girl comes up to me within the first five seconds and asks if I want a dance. And I say, “No thanks, I just walked in.” She says, “Fuck you.” Please excuse my language, but we have all heard it. Really? Is that what it has come to? But we don’t need to blame the entertainers; instead, we need to hold everyone accountable and make the standard of our industry higher. For example, I went into a club last night and saw a room of at least 100 “Stepford” dancers; no personality, nothing. I say before we go new school vs. old school, we fix from within. We get the wheel to turn properly. It’s nothing extreme, really.

But when did cell phones and nose piercings and smoking cigarettes on the floor become acceptable? I think we all dropped the ball. Club owners, GMs and downward, I just don’t think they care, because at the end of the night, all they want to do is count their cash. I say, if you bring the standard back up you’re going to have even more cash. We need to reeducate our girls on what it means to be an “entertainer.” Many dancers nowadays don’t realize that the stage is their billboard.

By showcasing themselves properly on stage, they’re going to make money ten-fold once they hit the floor. I see girls on stage now that look like they’re going through surgery. They hate it. Why do we make that acceptable now? We have got to get the hospitality back. For example, if I’m a customer and I ask for a bottle of Pellegrino and you don’t have it but the store across the street does, why can’t you go get it? Your bartenders should know what is behind the bar at all times.

There is a lot the old school can teach these younger guys. Hospitality is truly a lost art form. The seduction aspect of the entertainers? Gone. They look at work as a party. Stuff like this means we need to reeducate ourselves to make all of us more successful. With that being said, the young can teach the old about social media. I am a big believer in social media. You have got to get your staff accountable on Facebook and Twitter. Why aren’t they held accountable to bring in new business when they are pulling down a couple hundred dollars a night? I suggest that three times a day, every member of your staff should go on Twitter and mention a special.

That’s a lot of exposure for your club online. People don’t look up at billboards anymore; they’re looking down at their iPhones. But no matter what changes may come, the old school rocks, in my opinion. We need to get back to those successful roots in order to move forward with the industry.

About Club Consultant Pro 2.0

About Us

Our mission is to provide club executives with the latest tools and technologies to increase revenue, while teaching traditional methods of hospitality and guest service that will generate a loyal and valuable clientele to increase profits and protect investments.

Learn more about CCP